12 September, 2024 | Sports Betting Focus H2 2024

Company profile: Wise Gaming

Wise Gaming Commercial Director Steve Paton on the brand’s products and goals for the future

Could you give a brief summary of your product offering? 

Wise Gaming is a fast-growing complete platform, offering both White-Label & Turnkey Solutions. Our robust solution is built from our team’s extensive experience: 15 years B2C and10 years B2B. We understand the importance of a truly modular approach, allowing our partner the ability to obtain either our entire solution or individual components that enhance what they currently have.  

Your product is regulated in territories around the world. Where would you want to go next and why? 

Extensive experiences have given us a solid foothold in the European & LatAm continents. Incredible successes with our current operations as well as the successful growth of our partners, our focus is not only on established markets but exploring unique and emerging markets also. This approach allows us to increase our market and industry knowledge as well as the ability to learn and adapt, truly focusing on our partners needs without limitations. 

2025 will be Wise Gaming’s year of expansion! 2024 is our stepping stone, by continuing to build on our successes in EU & LatAm whilst planning next years’ growth in both Africa & Asia. 

Beyond football, what are the most popular sports to bet on? Does that change in different parts of the world? 

Football is a very important sport across the industry, with an estimated four billion fans globally. However, other sports must be acknowledged and catered for depending on the regions you are operating in. 

A few examples after football you must consider: 

1. ASIA

a. Basketball

b. Table Tennis

c. Cricket (Indian Subcontinent)

2. OCEANIA

a. Rugby

b. Cricket

c. Field Hockey

d. Horseracing

e. Aussie Rules Football

3. LATAM

a. Baseball

b. Basketball

c. “Bloodsports” MMA, Cockfighting (probably not on many sportsbooks) etc 

4. AFRICA (USUALLY DOMINATED BY SOUTH AFRICAN TREND): 

a. Rugby

b. Horseracing

5. EUROPE

a. Basketball

b. Tennis

c. Horseracing

d. MMA

This is why knowing the markets is extremely important for our partners’ success. 

How important is it to offer esports betting, especially to Gen Z players? 

This topic can start some controversial conversations; I think esports is playing a part in the future of the iGaming industry. Back in my youth (I’ll be showing my age now) it was all about going to the betting shops with my father/grandfather to place a physical bet. It wasn’t just about the gambling but the social interaction with peers. 

Now, that social interaction has been replaced by digital technology. Gen Z interactions are mainly through social [media channels creating this “digital world” where all interactions take place. Esports, as both a product for gambling entertainment and social interaction, will be a core product as it allows “non-sports” individuals to still be included.  

It is EXTREMELY important, as well as our responsibility, to make sure such product a is implemented properly with the necessary safeguards in place that it protects the young and vulnerable who may be misled to thinking its simply “gaming.” 

What are Wise Gaming’s goals for the next year? 

As mentioned above, throughout 2024 Wise Gaming has been growing from strength to strength. Our focus has been two-fold, building new strategic partnerships as well as enhancing our current one. These partnerships are setting us up for our most successful year EVER! Our vision for 2025 is clear, disrupt the current status quo by becoming a leading White-Label & Turnkey provider, that truly offer our partners the best opportunity at success!