12 September, 2024 | Sports Betting Focus H2 2024

Analysing betting data from Euro 2024 and the 2024 Copa America

Sports betting supplier Betby provides Gambling Insider with exclusive data from its operator network at both tournaments

- According to data from Betby's partner network, pre-match betting was king for Euro 2024. Only 33% of total bets were placed in-play - and 22% during the final.

- In terms of turnover, this was more even across the tournament, with 48% of the money being wagered live. But, during the final, 79% of turnover was also pre-match.

TOP 10 PLAYERS (FROM ALL PLAYER MARKETS)

- When it came to team betting, most bettors were on the right lines - with both finalists, Spain and England, heavily backed. In player markets, operators had a far better time of things.

- Indeed, all three of Kylian Mbappé, Cristiano Ronaldo and Harry Kane underwhelmed during the tournament, despite being the most heavily backed players.

- Bettors had better luck with the Netherlands' Cody Gakpo and Spain sensation Lamine Yamal, who only turned 17 a day before the final.

-Heartbreakingly for England fans, the market saw Spain's 2-1 final victory coming, as the vast majority of both bets and turnover on the Betby network backed Spain over England

TOP 10 TEAMS (FROM ALL TEAM MARKETS)

- Across the tournament, eventual champion Argentina was well backed across a number of different markets, attracting almost 30% of turnover and 20% of bets.

TOP 5 PLAYERS (FROM ALL PLAYER MARKETS)

- An ageing Lionel Messi continued to attract turnover despite exerting less influence over this Argentina side, while the mercurial Darwin Núñez was also a popular choice as one of Uruguay's leading men.

- In terms of total bets, Colombia's Luis Díaz was actually the tournament's most popular player - followed closely by teammate and renaissance man James Rodríguez.

- Any bets on a misfiring Vinícius Júnior would have likely been profitable for operators.