- According to data from Betby's partner network, pre-match betting was king for Euro 2024. Only 33% of total bets were placed in-play - and 22% during the final.
- In terms of turnover, this was more even across the tournament, with 48% of the money being wagered live. But, during the final, 79% of turnover was also pre-match.
TOP 10 PLAYERS (FROM ALL PLAYER MARKETS)
- When it came to team betting, most bettors were on the right lines - with both finalists, Spain and England, heavily backed. In player markets, operators had a far better time of things.
- Indeed, all three of Kylian Mbappé, Cristiano Ronaldo and Harry Kane underwhelmed during the tournament, despite being the most heavily backed players.
- Bettors had better luck with the Netherlands' Cody Gakpo and Spain sensation Lamine Yamal, who only turned 17 a day before the final.
-Heartbreakingly for England fans, the market saw Spain's 2-1 final victory coming, as the vast majority of both bets and turnover on the Betby network backed Spain over England
TOP 10 TEAMS (FROM ALL TEAM MARKETS)
- Across the tournament, eventual champion Argentina was well backed across a number of different markets, attracting almost 30% of turnover and 20% of bets.
TOP 5 PLAYERS (FROM ALL PLAYER MARKETS)
- An ageing Lionel Messi continued to attract turnover despite exerting less influence over this Argentina side, while the mercurial Darwin Núñez was also a popular choice as one of Uruguay's leading men.
- In terms of total bets, Colombia's Luis Díaz was actually the tournament's most popular player - followed closely by teammate and renaissance man James Rodríguez.
- Any bets on a misfiring Vinícius Júnior would have likely been profitable for operators.