The Gambling Commission has entered into a partnership with Facebook with the aim of reducing the number of gambling-related adverts seen on the platform.

The partnership will focus on creating guidance to mitigate the exposure and amount of messaging and advertisements linked to gambling users can view on the social media platform.

The guidance includes how Facebook users can hide adverts from their newsfeed, set preferences to the type and amount of adverts they can view on different topics, and how to manage data to control how it’s used to show ads on and off Facebook.

The guide follows the Gambling Commission’s advertising technology challenge issued in April to reduce the amount of online advertising seen by children, young people and vulnerable adults, which started to be implemented from July.

Gambling Commission CEO Neil McArthur, said: “Partnering with Facebook to produce this guidance is a welcome step for us in order to offer consumers clear, practical advice, and I hope that this will help them limit the gambling-related content they see when using the platform.”

Facebook Global Gaming Rick Kelley, added: “We’re delighted that our partnership with the Gambling Commission will help operators to implement advertising campaigns responsibly, while helping to protect the people who use our services.”