Published

Betfair to unveil fixed odds product

Onli

Betfair
ne operators Betfair are to launch a fixed odds betting service alongside their existing exchange offering.

The firm’s interim chief executive Stephen Morana has confirmed that the as yet unnamed product will be launching soon in a bid to win back customers who are choosing to bet using more conventional methods.

“Some of our customers are going to traditional bookies for a portion of their betting and we hope to address this with the introduction of an integrated risk product that will complement the exchange, not compete with it,” he confirmed.

Morana also underlined that exchange betting “always will be” Betfair’s core product, although he said his company “recognise that there are certain bets at certain times that the exchange, by its nature, cannot offer”.
Premium+ Connections
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...