William Hill and other new members welcomed by AGA

The American Gaming Association (AGA) has announced the addition of six new board members and three general members.

Bookmaker William Hill and developer Konami Gaming are among the companies to have joined the association, which is now made up of 27 core members and 44 ally members.

The other new board members are provider CG Technology and operators Seminole Hard Rock Gaming and Greenwood Racing Inc, as well as affiliates Las Vegas Convention and Visiting Authority.

The new general members joining AGA are government regulatory specialist FinScan, developer Ainsworth Game Technology and merchant processing firm Electronic Transaction Systems.

AGA chairman Jim Murren said: “Our goal is to elevate the AGA’s ability to advocate for the entire gaming industry – in Washington, in the media and in communities across America.

“In 2014, we established key building blocks in this effort, including strengthening our staff, increasing our advocacy on the value of the casino gaming industry and modernising our membership structure.”

AGA has a new structure in place which allows a “seat at the table” for licensed and regulated casino gaming operators and suppliers that comply with the AGA Member’s Code, while financial service providers, non-gaming suppliers and destination marketing organisations can all be accepted into the AGA under the new regulations.