The Advertising Standards Authority (ASA) has banned an “irresponsible” paid-for Facebook ad by Gala Spins.
The ad, seen on 12 August of this year, has been taken down after a complaint was made that it appealed to children.
The ASA ruled that the advertisement was likely to be of particular appeal to those under the age of 18, primarily due to the appearance of fluffy toy animals and it’s caption: “It’s a rollercoaster of cuteness.”
A statement from ASA read: “We considered that the cartoon-like imagery of five stuffed toy animals was likely to appeal to under-18s.
“We considered the game’s name “Fluffy Favourites," and the ad’s caption “It’s a rollercoaster of cuteness”, were likely to strengthen that appeal.
“We considered that those factors combined to give the ad a child-like theme. For those reasons, we considered that the ad was likely to be of particular appeal to under-18s, and therefore concluded that the ad was irresponsible and breached the Code.”
Gala Spins, which is part of Gibraltar-based LC International, said the ad was posted in error and that the video was out of date, adding that its intended audience was women between the ages of 18 and 65 interested in gambling.
The company has since agreed to remove the ad from all channels.