US-based casino operator Twin River Worldwide Holdings has announced it will change its name to Bally’s Corporation, effective 9 November 2020.
To reflect the change, the company’s common stock will trade on the New York Stock Exchange under the symbol “BALY.”
Twin River purchased the Bally's brand earlier this month.
In a statement, the operator said it is planning to implement a “unified branding initiative” over the coming months. Once all pending transactions are completed, Twin River will operate 14 casinos, a racetrack and 13 OTBs across ten states under the Bally's name.
Commenting on the move, George Papanier, president and CEO of Twin River, said: “This is an exciting and transformative moment for our company as we unite the high-quality customer offerings that span our increasingly national footprint under a singular preeminent brand.
“The Bally's brand is core to our drive to become the first omni-channel gaming company to seamlessly integrate and operate physical casinos with digital solutions.
“We remain committed to employing our disciplined acquisition strategy, and leveraging regulatory incumbency as well as our retail customer database, to take advantage of the incredible growth potential that an online future offers."
Gaming America spoke with Papanier for its CEO special last month, in which the executive explained about the company’s journey over the years. Click here to read the full interview.