William Hill posts record operating profit

An 11% year-on-year rise was posted for the year, aided by a successful FIFA World Cup in June and July as well as the growth of the firm’s international operations in the US and Australia, with a total of 18% of revenues now coming from outside the UK.

However unfavourable sporting results led to a 7% downswing for Q4.

William Hill chief executive James Henderson said: “Overall it’s been a good performance in 2014 for the group, driven by both the continued development of our UK-facing operations and our international diversification, together with a successful World Cup.

“In quarter four, generally weaker sporting results in December impacted our revenue progression, as did a very tough November comparative, but gaming continued to grow.

“Separately, we have announced today our intention to rebrand our Australian operations to the William Hill brand.”

Online revenue increased 18% for the year, with William Hill Australia increasing 41% (11% on a pro forma local currency basis) and William Hill USA rising 30%.

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David Cook

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David Cook served as an editor and writer for Gambling Insider from 2018 to 2020, where he played a central role in shaping the publication’s editorial direction. He oversaw the creation and implementation of the broader editorial strategy for Gambling Insider and its related publications, managing the production of 30 print magazines annually while also contributing to the management of GamblingInsider.com and a weekly digital newsletter.

During his tenure, David led the publication’s largest editorial team to date, guiding its expansion and ensuring consistent, high-quality output across all channels. He also hosted and helped launch the GI Huddle podcast, a project he was proud to bring from concept to reality.

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