Published
LotteryMergers & Acquisitions

Sazka enlists Justin King to advise on National Lottery bid

Sazka has enlisted Justin King to advise on its bid for the UK National Lottery licence.

sazka lottery

The European lottery group last year entered the Gambling Commission’s competition to select the operator of the fourth licence to run the UK National Lottery, which is currently operated by Camelot.

King is a former chief executive of Sainsbury’s, and currently serves as vice chairman of private equity firm Terra Firma.

He is the first appointment to a new Sazka advisory board and will work alongside bid chair Sir Keith Mills.

Mills was appointed at the end of October and will work with King on retail strategy, with a particular focus on revitalising the high street after the pandemic.

“Getting people back to their local high street post COVID-19 requires fresh thinking, an innovative approach, and recognition that the National Lottery can play an integral role in that recovery,” said King.

“We need to revitalise this precious institution by bringing back those customers that have stopped playing, while making it relevant and exciting for new audiences too.

“A vibrant and growing lottery is the only way to guarantee more funding for good causes, which is crucial for helping Britain to build back better.”

Sazka Group entered the race to hold the licence in October 2020 by completing the response to the Gambling Commission’s Selection Questionnaire.

Premium+ Connections
Premium

Imagine Live

 
Premium

1xBet Partners

 
Premium

PIN-UP Partners

 
Premium

GammaStack

 
 
Premium

Revsharks

 
Premium

RISK

 
Premium

Digitain

 
Premium

Galaxsys

 
Premium

Sport Generate

 
Premium

Lynon

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...