OnlineMergers & Acquisitions

LeoVegas enters US market through Caesars Entertainment deal

LeoVegas has announced an agreement with Caesars Entertainment, which will allow it to offer online casino in the state of New Jersey.


The New Jersey launch will mark the company’s entry into the American market, and the launch will be accompanied by LeoVegas’ technical platform, Rhino.

The platform is set to be certified by New Jersey regulators. Gustaf Hagman, Group CEO LeoVegas, said: “Establishing ourselves with our proprietary platform is a strategic decision, and we know from other markets that having full control over our technology is a key competitive advantage.”

The operator says the deal will allow it to establish operations in the USA, as the addressable market in North America continues to grow.

The agreement comes after LeoVegas reported an 8% increase in revenue to €96.7m ($116.3m) for the first quarter of 2021.

The company also recently launched its own studio called Blue Guru Games by collaborating with the LeoVegas Mobile Gaming Group.

Now on top of an increase in revenue and new studio, the company will set foot in America with hopes of finding success in a relatively new market.

CEO Hagman added: “We are proud to finally be able to share our plans to establish ourselves in the USA. We think the time and partner are right to launch ‘The King of Casino’ in the USA.”

He continued to say that the US market has “immense” growth potential and, with players discovering online gaming, LeoVegas will focus on offering a gaming experience directly on mobile phones.

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