Published
OnlineMergers & Acquisitions

LeoVegas enters US market through Caesars Entertainment deal

LeoVegas has announced an agreement with Caesars Entertainment, which will allow it to offer online casino in the state of New Jersey.

LeoVegas

The New Jersey launch will mark the company’s entry into the American market, and the launch will be accompanied by LeoVegas’ technical platform, Rhino.

The platform is set to be certified by New Jersey regulators. Gustaf Hagman, Group CEO LeoVegas, said: “Establishing ourselves with our proprietary platform is a strategic decision, and we know from other markets that having full control over our technology is a key competitive advantage.”

The operator says the deal will allow it to establish operations in the USA, as the addressable market in North America continues to grow.

The agreement comes after LeoVegas reported an 8% increase in revenue to €96.7m ($116.3m) for the first quarter of 2021.

The company also recently launched its own studio called Blue Guru Games by collaborating with the LeoVegas Mobile Gaming Group.

Now on top of an increase in revenue and new studio, the company will set foot in America with hopes of finding success in a relatively new market.

CEO Hagman added: “We are proud to finally be able to share our plans to establish ourselves in the USA. We think the time and partner are right to launch ‘The King of Casino’ in the USA.”

He continued to say that the US market has “immense” growth potential and, with players discovering online gaming, LeoVegas will focus on offering a gaming experience directly on mobile phones.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
Sightline Payments
Sightline Payments
TalkSport Bet
Kindred Group

Are sportspeople being kicked out of gambling ads?  

Gambling Insider assesses the regulatory approach towards sp...

Raising the bar: Tipico Sportsbook discusses its US engagement plans

From Tipico’s pull-up bar competition to its hyperlocal fo...

In focus: Sportradar

With Florian Geheeb, Global Director Advertising Sales, Fan...

A renewed focus: XLMedia discusses its ambitions in the US affiliate market

XLMedia’s President of North America, Kevin Duffey, speaks...

Read Magazine

22 March, 2023

Asia bulletin: Bloomberry terminates deal to invest in PH Travel and Leisure

Bloomberry Resorts has terminated a deal sheet between itself and PH Travel and Leisure Corp, for a proposed investment in PH Travel and Leisure subsidiaries Lapulapu Leisure and Clark Grand Leisure Group.