Betpoint Group has announced angel investor and former ComeOn boss Lahcene Merzoug as its new CEO.

The operator says Merzoug will spearhead the company’s growth strategy as the group continues to “gather pace”.

Before this appointment, Merzoug spent two years as CEO of ComeOn Group. Prior to that, he was CMO at Green Media, which is Mr Green’s internal media agency.

Merzoug has also held senior roles at Evoke Gaming, Bonnier Gaming and Red Bet, bringing with him years of experience and expertise to his role at Betpoint.

He will be based at the company’s Malta office, where Merzoug will be responsible for overseeing Betpoint’s expansion plans.

The new CEO will be tasked with further expanding the company’s flagship brands like 21.com, Justspin, NitroCasino, NeonVegas and UltaCasino.

He will also have to identify possible merger and acquisition targets for Betpoint, as well as continue developing the company’s culture so that it can attract other experienced candidates across the iGaming industry.

Merzoug said: “I am delighted to be joining such an ambitious and driven organisation. We have an incredible team of people that form the Betpoint Group and together we make for a powerful proposition.

“We are at the very beginning of an extraordinary growth trajectory and we can’t wait to share our expansion plans with the industry, but until then, watch this space.”

Merzoug previously spoke exclusively to Trafficology while he was CEO of ComeOn, an interview you can read here.