In-play sports betting firm Buzz Sports have licensed their ZonePlay product to bookmakers Boylesports.
The flagship game, which sees players bet on which event will occur next during a live sporting contest, will now be available on the Boylesports website to gamers in the UK and Ireland.
ZonePlay is currently available for football, tennis and cricket matches, with baseball, basketball and NFL set to follow later this year.
Buzz Sports chief commercial officer Ian Williams said: “Adding ZonePlay to its existing in-play portfolio will bring an extra dimension to BoyleSports to really engage and retain players online.”
Boylesports Online chief executive Keith O’Loughlin added: “We are excited about the increase this will bring to our growing in-play business. ZonePlay is at the forefront of in-play innovation.”