Published
Mergers & AcquisitionsSports Betting

BK8 Sports to sponsor Norwich City Football Club

BK8 sports has partnered with football club Norwich City, in a deal which will see it becomes the club’s new principal partner for the upcoming season.

bk8

As part of the agreement, BK8’s logo will feature on the front of Norwich City’s first team match and training kits during the 2021-22 season, when it will once again play in the English Premier League following promotion.

Norwich City has said a wide range of activations for supporters are lined up for release over the course of this new partnership.

To reinforce the collaboration, former Norwich City player Darren Eadie has become BK8’s brand spokesperson; he will help drive engagement both nationally and internationally.

According to a statement released by Norwich City, both brands were brought together by Outlast Sports and Entertainment.

Ben Kensell, Norwich City COO, said: “We’re delighted to welcome BK8 as our new principal partner. It is excellent that they see the value in working with Norwich City.

“BK8 will undoubtedly be a new brand for City fans; however, they’re a well-trusted name across Asia. The Premier League has an accumulative TV audience of over three billion and is broadcast into over a billion homes, a huge proportion of these Premier League fans are based in Asia."

BK8 has a strong foothold in the Asian betting market, and is hopeful of growing its brand and customer base through deals within the Premier League.

The brand also hopes it can use this deal to promote cryptocurrency to a wider audience; just last year it launched its own cryptocurrency payment gateway to support currencies like Bitcoin and Ethereum.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Nederlandse Loterij
Relax Gaming
Hoiana Resort & Golf
Tipico
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...