Ladbrokes agrees SPFL sponsorship deal

ator Ladbrokes is to become the first title sponsor of the Scottish Professional Football League (SPFL) from the start of the 2015/16 season.

The deal will run for two years and is reportedly worth over £4m.

The sponsorship includes rights across all of Scotland’s top four divisions, which are the Scottish Premiership, Championship, League One and League Two.

SPFL chief executive Neil Doncaster said: “We are absolutely thrilled to welcome Ladbrokes to the SPFL’s growing family of key sponsors and partners and look forward to working with them from season 2015/16 at this truly exciting time for Scottish football.

“Ladbrokes’ backing of Scottish football is hugely valued and appreciated and I say that not only on behalf of the SPFL but also for all 42 member clubs.”

The SPFL has been without a sponsor since the Scottish Premier League and Scottish Football League merged in 2013.

Ladbrokes CEO Jim Mullen said: “We love football so we are delighted to be working with the SPFL on one of the best opportunities in British sport.”

Ladbrokes agreed a £3m deal to sponsor the Rugby Football League's Challenge Cup for the next three years in January.