Spotlight Sports Group has continued its US push, naming NBC's Dan Pozner as its new VP of Content.
Previously NBC's Director of Gambling Content, Pozner joins Spolight to lead Pickswise, its US affiliate site. And Pozner will be welcoming alongside him new hires from operators PointsBet and DraftKings.
Spotlight's expansion in the US comes at a time when the US sports betting content race is heating up by the week.
Recent deals have seen operator DrafKings acquire VSiN, FanDuel sign an exclusive content partnership with the Associated Press, and affiliates Catena Media, XLMedia and Better Collective continue their campaigns in North America, especially via M&A deals.
Pozner arrives at Spotlight following a decade at NBC Sports. Indeed, the spotlight has truly been on the exec throughout, with Pozner credited as playing a pivotal role in NBC launching its sports betting capabilities through free-to-play games.
Harry von Behr, Managing Director of Spotlight Sports Group, commented: "The American sports betting market continues to change rapidly, but the one constant is a strong demand for quality content that educates, informs and inspires bettors.
"Dan's experience in building betting brands and creating successful content, including podcasts and managing partner bookmaker relationships, is an enormous asset to Pickswise as we continue to grow into one of America's top sports betting sites."
The landscape for sports betting content in America is extremely competitive with media companies, experts and influencers all competing for the attention of this growing and engaged audience Dan Pozner, VP of Content, Spotlight Sports Group