In his new role, Looney will work closely with Bragg CEO, Richard Carter, on Bragg’s strategic vision in regulated markets.
These include the growing US market, where Bragg feels appointing Looney will help “advance Bragg’s position in the North American B2B iGaming space.”
Looney brings with him years of gaming industry experience, having held senior roles at Microgaming; before joining Bragg he was Commercial Director at Red Tiger Gaming, the brand being a notable success story.
Bragg recently entered into a definitive agreement to acquire US iGaming technology and content supplier, Spin Games.
Having already acquired the Nevada-based slot studio, Wild Streak Gaming, Bragg says it expects both acquisitions to broaden its proprietary content and technology offerings in the US, but also in Europe and elsewhere.
CEO Carter said: “We’re thrilled to welcome Chris to our management team. He has an impressive track record of driving growth and success, and his extensive industry knowledge will be crucial as we continue to expand globally into key markets such as the US, the UK, Italy, Canada and anticipated new market openings such as the Netherlands.”
Looney himself added: “Bragg presented an opportunity I couldn’t turn down. The company’s global presence, and proprietary product and content portfolio in the B2B iGaming space, provides a solid foundation for further expansion into new markets.
"In North America in particular, jurisdictions continue to evolve, regulate and open up. Bragg is well-positioned to succeed in these markets and I’m excited to be part of the game plan.”
