Gala Coral are to become the official Euro 2012 betting partner of the Daily and Sunday Mirror newspapers.
Commencing in early June, the £500,000 agreement, which was secured by media planning and buying agency 7stars, will see the operators provide the publications with exclusive deals and incentives, including free bets and bespoke odds.
Gala Coral retail marketing director Olly Raeburn said: “The campaign is focused on one of the most talked about sporting events of the year and will put us directly in front of eyeballs within our key target audiences.”
Mark Field, head of business development for Mirror Group Advertising, added: “This is a great example of how collaborative thinking creates excellent engagement with readers.”
DISCUSS THIS ARTICLE