Betfair and OpenBet agree sportsbook supply deal

By
Suppliers OpenBet are to provide Betfair with the software for the exchange’s move into fixed-odds betting.

OpenBet will supply underlying sportsbook technology to allow Betfair to compete in markets where it has traditionally been less competitive.

The firms have worked together on previous projects, including a 2008 deal that saw OpenBet provide Betfair with the technical infrastructure for the Betfair Arcade product, and a 2011 agreement for Betfair to utilise OpenBet’s B2B back-end platform for their mobile sports-betting offering.

Ian Chuter, group operations director of Betfair, said: “Our next-generation sports product will complement our exchange and enable us to offer competitive prices on markets that previously we were unable to offer or were only very illiquid.”

OpenBet chief executive David Loveday added: “After many years of working together, OpenBet is proud to be part of Betfair’s biggest innovation since it was first launched.”

TAGS:

Share This Post


NEWS SPONSOR

More News

According to a Bloomberg survey of analyst estimates, Macau casinos will see a combined EBITDA loss of around $823m for the three months ended 30 Sep. Participants in the survey, which involved...




Joonas Karhu, chief business officer at Bojoko, speaks to Gambling Insider about the affiliate’s views on loyalty schemes at online casinos, in the wake of the Gambling Commission’s tighter requirements for...