2020_8_pragmatic.gif
2020_8_pragmatic.gif
2020_8_pragmatic.gif
CLOSE
× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine
GGA 2020 AffiliateCon
NEWS 21 May 2012

Betfair and OpenBet agree sportsbook supply deal

Suppliers OpenBet are to provide Betfair with the software for the exchange’s move into fixed-odds betting.

OpenBet will supply underlying sportsbook technology to allow Betfair to compete in markets where it has traditionally been less competitive.

The firms have worked together on previous projects, including a 2008 deal that saw OpenBet provide Betfair with the technical infrastructure for the Betfair Arcade product, and a 2011 agreement for Betfair to utilise OpenBet’s B2B back-end platform for their mobile sports-betting offering.

Ian Chuter, group operations director of Betfair, said: “Our next-generation sports product will complement our exchange and enable us to offer competitive prices on markets that previously we were unable to offer or were only very illiquid.”

OpenBet chief executive David Loveday added: “After many years of working together, OpenBet is proud to be part of Betfair’s biggest innovation since it was first launched.”

DISCUSS THIS ARTICLE
IN-DEPTH 18 February 2020
A decade to remember
READ MORE

PREMIUM CONNECTIONS
1xPartners
Affiliate
1xPartners is the innovative and exciting affiliate program offered by 1xBet, one of the world's leading sportsbooks and casinos. Offering ...
ActiveWins
PR and Marketing
ActiveWin has ripped up the rulebook on the traditional agency prototype. Our model is based on performance - as you ...
Global Gaming Awards
Industry Awards
The Global Gaming Awards London recognise the most innovative companies and individuals of the gaming world. The Awards are powered ...
Efbet
Systems and Software
We have partnered up with deVRealm in a joint venture for the development of new gambling technology platforms. The primary ...
BetConstruct
Systems and Software
BetConstruct is a global award-winning technology and services provider for online and land-based gaming industry. BetConstruct's innovative and proven offerings ...
BBIN
Systems and Software
The Leading iGaming Software Supplier in Asia
Newgioco Group
Systems and Software
Newgioco Group, Inc. (OTCQB:NWGI) is a premier leisure betting technology company providing regulated online and land-based gaming and sports ...
NSoft
Systems and Software
NSoft is an award - winning internationally recognized software solutions provider for betting industry. The company has more than 200 employees ...
Digital Isle of Man
Legal and Jurisdictions
Digital Isle of Man is responsible for the thriving Digital sector in the Isle of Man, spanning the Island's international ...
Zimpler
Payments
Zimpler provides a complete In and Out payment solution for online services. That means we take care of identifying the ...