LV Bet will use a 'fans-first' strategy with its promotional and matchday coverage in partnership with West Brom.
Marcin Jablonski, CCO of LV Bet, said: “Partnering with a storied club like West Bromwich Albion presents us with a unique opportunity.
"This is a club with a deep-rooted and highly committed fanbase. We’re genuinely enthused by the prospect of connecting with those fans, maximising our partnership rights and taking our brand presence to new heights in the UK.”
And Simon King, Commercial Director at West Bromwich Albion, added: “LV Bet have demonstrated a history of sponsorship in football to date but have yet to partner with a UK Club.
"We’re delighted we were able to showcase the Albion as being the perfect candidate to meet this requirement. We understand how important it is to ensure we promote responsible gambling and we’re happy our new partner shares this value.
"As well as this, we’ll also be working hard to ensure our supporters benefit from this relationship through the release of unique content and special prizes to be won throughout the season.”
As part of its other existing football sponsorships, LV Bet is already in its second season as the official betting partner of the Vanarama National League. The brand has additionally signed former Liverpool player Jason McAteer as an analyst.
Other partnerships include being the main sponsor of Wisla Krakow FC and Slask Wroclaw FC in Poland.
