NFL names Fox Bet, PointsBet, BetMGM and WynnBet as Approved Sportsbook Operators

The National Football League (NFL) has announced an agreement with four wagering operators for the upcoming season. Fox Bet, BetMGM, PointsBet and WynnBet have become its Approved Sportsbook Operators for the 2021 NFL season. The deal enables each sportsbook the eligibility to purchase NFL in-game commercial units with access to recently authorised NFL media inventory.

Updated on 31 August 2021
Isabella Aslam
Journalist
NFL names Fox Bet, PointsBet, BetMGM and WynnBet as Approved Sportsbook Operators

Last April, the NFL announced its first-ever US sportsbook partnerships with Caesers Entertaiment, DraftKings and FanDuel. Such deals provided exclusive rights to leverage NFL marks within the sports betting industry, integration into NFL and O&O properties alongside activation around retail and online sports betting.  

To adhere to NFL’s commitments in protecting the integrity of its games and fanbase, alongside supporting its responsible gambling efforts, all four operators have agreed to support the NFL’s integrity policies. To cement the efforts in complying with its policy, the sportsbooks will license Official League Data from the League’s Official Data provider, Genius Sports. 
 
In addition to this, Caesers Entertainment, DraftKings and FanDuel can leverage their Approved Sportsbook Operator status to secure NFL advertising inventory during games and also around ancillary programming. No other sportsbooks will be permitted to purchase this NFL advertising and media inventory.  

Nana-Yaw Asamoah, Vice President of Business Development for the NFL, said: “We are pleased to announce this select group as Approved Sportsbook Operators. Along with our three Official Sports Betting Partners, this group of operators will help the League to engage fans in responsible and innovative ways this season, as the sports betting landscape continues to evolve.”

Topics
OnlineLand-BasedCasinoMergers & AcquisitionsSports BettingIndustry
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Isabella Aslam
Journalist

Isabella Aslam is a marketing, communications and content professional with experience spanning journalism, PR and digital engagement. She has served as a writer and contributor in the iGaming space, including byline and interview work in Gambling Insider and related industry coverage.

During her time contributing to Gambling Insider, Isabella brought informed perspectives on industry trends, commercial strategy and player-centric topics, engaging with senior figures and exploring themes such as safer gambling, customer growth and evolving market dynamics. Her work helped shed light on key developments shaping the global gambling and betting landscape.

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