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OnlineLotteryMarketing

Jumbo Interactive aims for UK expansion

Australian digital lottery firm, Jumbo Interactive, has made a senior hire to lead its growth strategy in the UK charities market.

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Nigel Atkinson has been appointed UK General Manager and his role will include overseeing Jumbo Interactive’s UK operations. He will assume management of the firm’s UK subsidiary, Gatherwell, which Jumbo acquired in 2019.

Nigel has over 20 years of experience in the digital technology sector, working in both senior technical and commercial roles.

Jumbo’s focus on the UK happens at a time when the charity sector faces certain post-pandemic challenges. The firm’s plan is to combine its digital expertise from running government lotteries in Australia with Gatherwell’s experience with local causes and schools.

This means it will be easier for charities and good causes to set up a lottery and generate sustainable income.

Nigel Atkinson, UK General Manager, Jumbo Interactive, commented: “Now more than ever charities are looking for ways to build back and generate new fundraising income. Society lotteries offer an important source of income and are a low-risk, sustainable fundraising solution. We are excited to further develop our presence in the UK, and make our software and services available to support more charities back into good health – whatever their size.”

Richard Bateson, CCO, Jumbo Interactive, added: “We are excited to have Nigel join Jumbo Interactive to head up our UK businesses which include Gatherwell. Nigel’s digital knowledge and expertise, coupled with our ambitions in the UK market, will help us support charities and not for profits with their fundraising and incentive giving programmes at this very important time.”

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