Codere announces sponsorship extension with Real Madrid

By Isabella Aslam

Operator Codere has signed an extension of its sponsorship with football team Real Madrid. This will cover five more seasons, until June 2026.  

This agreement will reinforce Codere’s commitment to Latin America. This expands the company’s global footprint, with a geographic score already located across 20 countries.

These include but are not limited to; Mexico, Puerto Rico, the Dominican Republic and all of Central and South America. The sponsorship also adheres to the Codere Online markets of Colombia, Mexico, Panama and Argentina, Chile, Peru, Brazil Uruguay and Puerto Rico. 

With Codere and Real Madrid as a team, the alliance commenced back in 2016 and was built based on combined similarities and shared values of international leadership.

Vicente Di Loreto, Codere CEO, stated: “We are thrilled with this renewed alliance with Real Madrid, with whom we share the same values and ambition to be the best at what we do, and look forward to benefitting from the renowned Real Madrid brand."

Codere was the first online gaming operator in Latin America to be listed on a stock market in the United States.

However, Codere has had its issues this year, suffering financial difficulty following the Covid-19 pandemic.

Moshe Edree, Codere Online Managing Director, said: "The renewal of this strategic agreement with Real Madrid will play a key role in the deployment of our ambitious expansion project across Latin America.

“It will not only allow us to strengthen our online sports betting presence in the markets where we operate today, but also allow us to use the Real Madrid brand in other high-growth Latin American markets such as Brazil, Chile or Peru, when and if they become regulated."

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