888 and WMS agree online poker deal

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Operators 888 and manufacturers WMS Gaming have entered into an online poker alliance.

The deal will see WMS market and distribute 888’s online poker solution to land-based casino customers in the US, initially on a play-for-fun basis, with a real money product launched as and when the US legalises online poker at either state or Federal level.

The firms say the arrangement will create a front-end solution which will enable land-based casino operators to “leverage and aggregate” their customer databases, thus building large-scale player pools.

Both 888 and WMS submitted applications for Nevada interactive gaming licences earlier this year.

888 chief executive Brian Mattingley said: "The combination of 888's cutting edge online poker platform and WMS' customer relationships, marketing and distribution capabilities, provides the opportunity to build a substantial online presence.”
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