Operators 888 and manufacturers WMS Gaming have entered into an online poker alliance.
The deal will see WMS market and distribute 888â€™s online poker solution to land-based casino customers in the US, initially on a play-for-fun basis, with a real money product launched as and when the US legalises online poker at either state or Federal level.
The firms say the arrangement will create a front-end solution which will enable land-based casino operators to â€śleverage and aggregateâ€ť their customer databases, thus building large-scale player pools.
Both 888 and WMS submitted applications for Nevada interactive gaming licences earlier this year.
888 chief executive Brian Mattingley said: "The combination of 888's cutting edge online poker platform and WMS' customer relationships, marketing and distribution capabilities, provides the opportunity to build a substantial online presence.â€ť