The acquisition is subject to regulatory approvals and other customary closing conditions.
Through the purchase, Hard Rock intends to build a guitar-shaped Hotel located on the Las Vegas Strip. HRI has agreed to pay $1.075bn in cash for the operating assets of The Mirage. The hospitality and entertainment brand will enter into a long-term lease agreement with VICI Properties for the real estate property of The Mirage.
“We are honoured to welcome The Mirage’s 3,500 team members to the Hard Rock family,” said Jim Allen, Chairman of Hard Rock International. “When complete, Hard Rock Las Vegas will be a fully integrated resort welcoming meetings, groups, tourists and casino guests from around the world to its nearly 80-acre centre-Strip location.”
Before 2020, HRI had no involvement with the Hard Rock Hotel and Casino Las Vegas. HRI then acquired licensing and naming rights for Hard Rock Hotel and Casino Las Vegas in May 2020 and had promised to bring the brand to the Strip when the right opportunity presented itself.
HRI is an operator with venues in 67 countries spanning 249 locations, including owned/licensed or managed hotels, casinos, rock shops, live performance venues and cafes.
In 2020, HRI launched a joint venture named Hard Rock Digital, an online sportsbook, retail sportsbook and online gaming platform company.
Hard Rock owns a valuable collection of authentic music memorabilia of more than 86,000 pieces, including an Eric Clapton guitar; pieces of the collection are displayed at locations around the globe.
Most notably, Hard Rock already has a guitar-shaped hotel in Florida, which was previously a winner of Property of the Year at the Global Gaming Awards.
