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OnlineSports BettingIndustry

Sportradar and Bundesliga extend partnership

Sportradar has agreed to a five-year extension of its long-term partnership with Bundesliga International.

Bundesliga

The Bundesliga is a growing professional football league with worldwide popularity.

Sportradar is the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2, outside the US and DACH regions (Germany, Austria and Switzerland) until the end of the 2025-26 season.

This means Sportradar can sublicense the rights for moving images from those competitions to its network of sportsbook operators.

As per the agreement, Sportradar is also allowed to continue collecting and distributing live match data, providing its customers with access to a fast and reliable feed.

Additionally, Sportradar will provide bookmakers with several tools to enhance the ways fans experience and interact with international Bundesliga content.

Sportradar has also launched Virtual Sports Bundesliga, an AI-driven virtual sports gaming solution. It integrates real match video highlights from 3,500 Bundesliga archive matches so fans can benefit from an interactive gaming experience.

Robert Klein, Bundesliga International CEO, said: “This is a long-term and trusted partnership, built up over many years and with a shared vision for excellence. We see this extension with Sportradar as a blend of working with established partners to create innovative opportunities and products.”

Ed Blonk, CCO, Sportradar, commented: “For the best part of two decades, Sportradar has enjoyed a successful partnership with Bundesliga International and the DFL, working closely together to deliver the highest quality products available in the market.

“These rights remain an important part of our portfolio and we’re excited to embark on the next phase of the relationship, using our market-leading technologies developed specifically for the world of sport to help Bundesliga International develop new and exciting ways to engage fans around the world.”

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