The sports betting and online casino brand, owned and operated by Carousel Group, launched in Colorado during the fall of 2021.
The operator has stated it would make an initial donation of $10,000 to the Boulder County Community Wildfire Fund, as well as match the donation of any MaximBet user.
Additionally, the brand has also launched a program to reward all users with a bonus deposit equal to their donation amount (up to $100).
MaximBet has made a call to the rest of the sports betting and gaming industry to come together in support of Colorado.
Daniel Graetzer, MaximBet CEO, said: “Watching the devastation unfold across Colorado was heartbreaking, and our hearts go out to all the families impacted by the wildfire.
“Since choosing Colorado as the first state to launch MaximBet, we have been overwhelmed by the community and support we received in just a short period of time. We want to repay that kindness and call on all MaximBet users to give what they can to support those who need it most this holiday season.”
The Boulder County Wildfire Fund was activated on 30 December by the Community Foundation Boulder County, as a response to the damage caused by wildfires across Denver and Boulder County.
The foundation aims to support over 35,000 residents that were evacuated, as numerous homes and businesses were lost in the wildfires.
