Published

Company Focus: Escaping Competition




Differentiation
In such a vast portfolio, maintaining differentiation is crucial to long term success and Pragmatic Play have succeeded in doing this. With some of their best performing games, there are common denominators but it's more interesting to see what they don't have in common.
Iconic success Wolf Gold is different to Sweet Bonanza
2021 hit Gates of Olympus and its pay-anywhere engine is different to Fruit Party 2 Piggy Bank Bills , has a unique matching mechanic, which sees players needing to match notes to win. Rise of Giza PowerNudge is another standout addition, seeing the debut of the new PowerNudge mechanic. This sees winning lines "nudged' one extra spot on the reels, giving players more opportunities to win or trigger the bonus feature.
The above is just a small example of how Pragmatic Play is creating high-quality games with different styles and mechanics to suit different types of players and/or markets. This is important as it cements Pragmatic Play as a valuable partner overall and not just for a specific market or game type.

A multi-product portfolio
While Pragmatic Play is known as the industry leader in terms of the quality and quantity of their Slots, they are a true multi-product provider, also delivering innovative products across Live Casino, Bingo and Virtual Sports. They are one of the few providers in this space offering a multi-product portfolio, which is unique in a crowded marketplace where providers fight to dominate one vertical let alone four.

But it isn't just about "providing' at the game level. To Pragmatic Play, it means innovating and striving for improvement in all areas of their business.

Industry Leading promotions
Through their industry leading promotion Drops and Wins, Pragmatic Play give away € 1,000,000 per month to players, (€ 500,000 on slots and € 500,000 on Live Casino) making it the largest prize pool ever fully sponsored by a game provider. The extraordinary prize pool makes this offering a truly enticing one for operators as the consistent prizes act as an extension of their own CRM retention strategies. Pragmatic Play is the only provider in the industry giving away this amount in such a format



Easy integration
All Pragmatic Play products single API integration and a smooth rollout system, these games can be delivered with an unrivalled speed to market, ensuring operator partners have an ever-growing pool of top-performing content to offer to players. Pragmatic Play pride themselves on being an easy and efficient partner to deal with and understand the importance of forming great relationships with operators that are underpinned by a commitment to maintaining high standards of quality.

Creating a new benchmark
When it comes to escaping competition, it's clear to see that Pragmatic Play is achieving this by doing everything that's expected of them as an iGaming provider to the highest standard. But more importantly, they are doing things that aren't expected of them by going the extra mile to help operators.
With innovation in so many areas of their business, they are reframing industry expectations of the standards a provider should reach, and by doing so, are truly separating themselves from the competition.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...