Quantity, Quality and Differentiation with Pragmatic Play
With an increasing number of iGaming providers, trying to make their way into more and more markets across the globe, "standing out from the crowd" isn't just a buzzword to be put on a provider's website, but rather an essential component of long-term growth in a crowded marketplace.
In this feature, we look at Pragmatic Play, an industry leader when it comes to Slot production, and analyse the key pillars of their business that keeps them ahead of the pack.
On the surface, many Slots have similar RTP, cover similar theme's, use similar mechanics and the list goes on. Essentially, there are a lot of providers creating similar products, so how does Pragmatic Play ensure that their Slots are the ones being noticed?
To put it simply, Pragmatic Play is the most prolific Slots producer in the market today. With an unrelenting pace of production, they release a minimum of 4 games per month but can release up to 7. Pragmatic Play has used its technology efficiently to create a framework that allows them to build on the concepts of existing games and refine them to speed up the game production process.
They have a portfolio of over 200 HTML5 games, and such a number means they take up a lot of space on operator's game pages. On a page of 100 games amongst numerous competitors, having more games there than anyone else is a good start.
This quantity approach isn't so much about standing out from the crowd, but having more presence in the crowd than anyone else.
Despite such a high pace of game production, Pragmatic Play does not let this affect their quality. Their portfolio doesn't sacrifice one for the other and this makes for a potent combination. A real marker of this quality in production is their ability to produce games with long term success. Pragmatic Play's most iconic titles include Wolf Gold and Sweet Bonanza , however in 2021 releases such as Gates of Olympus and Fruit Party 2 have been huge hits in multiple markets, with the former winning multiple Game of the Year awards.
Of course, not every game will be a game of the year contender, but the most important thing is that each game is created with the intention to be a huge hit.
Pragmatic Play's commitment to quality in each title ensures its vast portfolio has no weak links.
In such a vast portfolio, maintaining differentiation is crucial to long term success and Pragmatic Play have succeeded in doing this. With some of their best performing games, there are common denominators but it's more interesting to see what they don't have in common.
Iconic success Wolf Gold is different to Sweet Bonanza
2021 hit Gates of Olympus and its pay-anywhere engine is different to Fruit Party 2 Piggy Bank Bills , has a unique matching mechanic, which sees players needing to match notes to win. Rise of Giza PowerNudge is another standout addition, seeing the debut of the new PowerNudge mechanic. This sees winning lines "nudged' one extra spot on the reels, giving players more opportunities to win or trigger the bonus feature.
The above is just a small example of how Pragmatic Play is creating high-quality games with different styles and mechanics to suit different types of players and/or markets. This is important as it cements Pragmatic Play as a valuable partner overall and not just for a specific market or game type.
A multi-product portfolio
While Pragmatic Play is known as the industry leader in terms of the quality and quantity of their Slots, they are a true multi-product provider, also delivering innovative products across Live Casino, Bingo and Virtual Sports. They are one of the few providers in this space offering a multi-product portfolio, which is unique in a crowded marketplace where providers fight to dominate one vertical let alone four.
But it isn't just about "providing' at the game level. To Pragmatic Play, it means innovating and striving for improvement in all areas of their business.
Industry Leading promotions
Through their industry leading promotion Drops and Wins, Pragmatic Play give away € 1,000,000 per month to players, (€ 500,000 on slots and € 500,000 on Live Casino) making it the largest prize pool ever fully sponsored by a game provider. The extraordinary prize pool makes this offering a truly enticing one for operators as the consistent prizes act as an extension of their own CRM retention strategies. Pragmatic Play is the only provider in the industry giving away this amount in such a format
All Pragmatic Play products single API integration and a smooth rollout system, these games can be delivered with an unrivalled speed to market, ensuring operator partners have an ever-growing pool of top-performing content to offer to players. Pragmatic Play pride themselves on being an easy and efficient partner to deal with and understand the importance of forming great relationships with operators that are underpinned by a commitment to maintaining high standards of quality.
Creating a new benchmark
When it comes to escaping competition, it's clear to see that Pragmatic Play is achieving this by doing everything that's expected of them as an iGaming provider to the highest standard. But more importantly, they are doing things that aren't expected of them by going the extra mile to help operators.
With innovation in so many areas of their business, they are reframing industry expectations of the standards a provider should reach, and by doing so, are truly separating themselves from the competition.