Playtech has been granted exclusive rights for use of The Million Dollar Drop brand in the US.
In addition to the rights for the Million Dollar Drop, Playtech has also retained its rights to Deal or No Deal Bingo for another five years.
The agreement follows Playtech’s recent launch of live casino facilities in Michigan and New Jersey.
The Million Dollar Drop US brand is known internationally as The Money Drop, a brand that will be leveraged across Playtech’s Bingo vertical for existing Playtech Bingo markets in the coming months.
Sasha Uman, Director of Live Business Development at Playtech, commented: “It is core to our strategy and growth in the US that Playtech live delivers the highest levels of live gaming experiences, and through partnering with Banijay we are bringing the most engaging and innovative products, technologies and brands to new markets and audiences.”
Angus Nisbet, Managing Director of Digital Bingo at Playtech, added: “We are delighted to renew our long and successful partnership with Banijay. Deal or No Deal Bingo is consistently among our top-performing Bingo rooms, and we’re thrilled to continue to provide our partners and their customers with a truly iconic and entertaining gaming experience.”
Lex Scott, Commercial Director, Gaming and Gambling at Banijay Brands, concluded: “Deal or No Deal and The Money Drop are iconic shows with strong fanbases, and we are delighted to see the brands grow into new product verticals.
“We are thrilled to be extending our partnership with Playtech, as an industry-leading supplier, it is well-placed to expand The Money Drop brand into the US market.”