Casino Barrière Montreux launches online brand Gamrfirst

By Gambling Insider

Casino Barrière Montreux has announced the launch of its new online casino brand in Switzerland, Gamrfirst, and experienced a productive opening weekend over the Christmas period.

The launch celebration was held at, of course, the famous Casino Barrière Montreux, which is situated on the banks of Lake Geneva in Switzerland. 

Gamrfirst utilises Gamanza’s ISO 27001 certified GaminGenius™ software, which includes an account platform with a comprehensive compliance framework, regulatory data vault, payment gateway, and real-time CRM.

It also uses Gamanza’s “rules engine” to automate actions that are triggered by behaviours and stated thresholds. This ensures easily administered risk management and an adherence to its responsible gaming policies.

The name Gamrfirst aims to reflect a consumer-first, modern-day casino approach, with the focus being on player care and mobile gaming experience. 

Future plans see Casino Barrière Montreux looking to promote new gamification features, and hybrid loyalty offers between the land-based and online facilities. 

Jérôme Colin, General Manager of Casino Barrière Montreux, said: "The launch of our online casino site Gamrfirst is the culmination of a committed collaboration between the teams at Casino Barrière Montreux and Barrière headquarters, supported by a close relationship with our technical partner Gamanza, the leader in the Swiss market.

"As for Casino Barrière Montreux, our strong ambition with Gamrfirst is to offer our clients a unique gaming experience based on the high standards of the Barrière Group, thus positioning the brand as one of the main references in the Swiss market.”

Alexandre Desseigne-Barrière, Director of Strategy and Development for the Barrière Group, said: "We are very proud to be able to offer a digital service that complements our Montreux casino and with the help of our partner Gamanza, we enable more Swiss residents to discover the Barrière world of gaming, with the same strong focus on responsible gaming.” 

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