PointsBet has become the first US sports betting operator offering an ‘always on’ service to its customers.
The company now offers clients a fully live, zero-suspensions service, consisting of in-play betting opportunities across the core spread and moneyline markets. The test was run as part of a Saturday NBC broadcast, which featured the NFL Wildcard Playoff game between Las Vegas Raiders and Cincinnati Bengals.
Mark Hughes, Group COO, PointsBet, commented: “We have watched the integration of our advanced technology with increased uptimes as the NFL season progressed, and wanted the chance for a full test of our capabilities on spread and moneyline markets.
“We selected Saturday’s NBC playoff game, knowing it would offer a bigger handle and higher number of bets placed, and we went for it. We brought the technology to market faster than we thought we could and created something for our clients that, until last Saturday, no one else in the sports betting world had accomplished.”
The feat was made possible through PointBet’s acquisition of Banach Technology, a Dublin-based provider of data-driven trading models which supports pre-game and live betting products across multiple sports. The deal was completed in March 2021 and has since supported PointsBet’s in-play betting strategy.
Johnny Aitken, CEO, PointsBet USA, said: “When we acquired Banach Technology, it was with a precise focus to build towards an ‘always on’ in-game betting technology experience at PointsBet. That proprietary technology has been developed quicker than we expected since our acquisition, so we tested it out to its full extremity for an NFL playoff game.”
The introduction of the technology has seen a 40% reduction in the number of in-play suspensions this season, as well as increasing the quantity of bets cashed out by 60%.
The operator plans to expand its in-play offerings in the long run, optimising the customer experience for the 2022 NFL season.