In a year where approximately $96bn will be wagered across North America, the IBIA recognises the need for greater levels of anti-corruption, and will implement its system of suspicious betting identification and reporting.
The upcoming Super Bowl, on 13 February, is expected to take a record $7bn in handle.
Khalid Ali, CEO of IBIA, commented: “The IBIA is delighted to announce that we are touching down in the North American market. With the largest customer transaction-based betting integrity monitoring system in the world, we will play a crucial role in protecting and supporting the growth of the betting industry in the US, and Canada.”
The IBIA, through its partnerships with FanDuel (a subsidiary of Flutter Entertainment) and DraftKings, covers 60% of the regulated US market, and has already secured licences to operate its betting integrity service in seven states.
John Sheeran, Director of Risk and Trading, FanDuel Group, said: “Flutter Entertainment has a long successful working relationship with IBIA’s global integrity monitoring system via our existing agreements through international brands and are proud of the collective improvements in the space.
Roy Pollitt, Vice President and Head of Regulatory Affairs, DraftKings, also commented: “Protecting the integrity of sport while creating an engaging product for sports fans is at the heart of everything we do.
"We are impressed with the progress IBIA has made in promoting high standards for the betting industry and we warmly welcome its arrival to North America.”
The IBIA’s strategy revolves around securing similar licences in all states where betting operators are required to be part of a monitoring body.
It has recently applied to Ontario, a Canadian province where betting operators are also required to partner with a monitoring organisation.
