The company, which provides betting options and statistical data on traditional sports, esports and casino games, has signed agreements with third-party affiliate marketing networks to increase player traffic to its products.
Mike Bazzi, Head of Affiliates, Luckbox, commented: "Working with more of the world's leading affiliate networks is the next phase of our roadmap to attract quality new users to our betting platform. This is a known, strong-value acquisition channel with which myself and the team have experienced success in the past.
"Our efforts will be focused on key markets and regions, and we will continually test, analyse, and fine-tune to maximise our marketing spend return. This builds upon our efforts last year to calibrate our bespoke, next-generation wagering platform, culminating in the addition of casino in December, within the timeframe we outlined."
Put simply, affiliate marketing relates to a company’s partnership with third-party agencies, which will generate traffic and leads to certain brands or products. The company receives thousands, or potentially millions, of additional prospects through its web and social media channels, while the third-party agency receives a commission.
The affiliate marketing industry was valued at $12bn in 2021, while 81% of brands are estimated to include the strategy as part of their overall marketing plans.
Bazzi continued: "We are now embarking on a meaningful player acquisition marketing strategy for the first time in the company's history.
"Our goal is to increase our player base and revenues as quickly as possible, and begin sharing KPIs with our shareholders to underline the value of the work we have been doing."