Published
OnlineMarketingSports BettingeSports

Real Luck Group resumes affiliate marketing

Real Luck Group, doing business as Luckbox, has resumed its strategy of attempting to acquire new players through affiliate marketing. 

marketing

The company, which provides betting options and statistical data on traditional sports, esports and casino games, has signed agreements with third-party affiliate marketing networks to increase player traffic to its products. 

Mike Bazzi, Head of Affiliates, Luckbox, commented: "Working with more of the world's leading affiliate networks is the next phase of our roadmap to attract quality new users to our betting platform. This is a known, strong-value acquisition channel with which myself and the team have experienced success in the past.  

"Our efforts will be focused on key markets and regions, and we will continually test, analyse, and fine-tune to maximise our marketing spend return. This builds upon our efforts last year to calibrate our bespoke, next-generation wagering platform, culminating in the addition of casino in December, within the timeframe we outlined."

Put simply, affiliate marketing relates to a company’s partnership with third-party agencies, which will generate traffic and leads to certain brands or products. The company receives thousands, or potentially millions, of additional prospects through its web and social media channels, while the third-party agency receives a commission.  

The affiliate marketing industry was valued at $12bn in 2021, while 81% of brands are estimated to include the strategy as part of their overall marketing plans. 

Bazzi continued: "We are now embarking on a meaningful player acquisition marketing strategy for the first time in the company's history.  

"Our goal is to increase our player base and revenues as quickly as possible, and begin sharing KPIs with our shareholders to underline the value of the work we have been doing."

Premium+ Connections
 
Premium

Galaxsys

 
Premium

Sport Generate

 
Premium

RISK

 
Premium

GammaStack

 
Premium

PIN-UP Partners

 
Premium

Lynon

 
Premium

Digitain

 
Premium

Revsharks

 
Premium

1xBet Partners

 
Premium

Imagine Live

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...