The expansion comes through a multi-year agreement with Staatliche Toto-Lotto GmbH Baden-Württemberg (Lotto BW), a new customer for IGT.
Under the terms of the deal, IGT will provide Lotto BW with all aspects of its ticket printing business. This includes creating instant games and applying advanced and secure printing techniques.
IGT will also provide its marketing services from its Instants Advantage program, in a bid to guide Lotto BW through the strategic portfolio planning process, so the group can make informed game decisions that will help drive lottery sales.
Additional marketing services will include game development, analytics, distribution, retail, and execution tools, as well as consultation on all aspects of the instant ticket program.
“IGT's industry leadership, expertise and global scope pair well with our vast knowledge of the local lottery market,” said Georg Wacker, Lotto BW CEO. “Through this newly formed partnership, we look forward to working closely with IGT to research, analyse and develop engaging games for our players and that will drive responsible growth for our business.”
Jay Gendron, IGT COO, Global Lottery, commented: “The entire German market, and specifically Baden-Württemberg as the third-largest federal state, offers great potential for instant ticket growth.
“IGT's Instants Advantage program coupled with our in-depth analysis capabilities will deliver customised insights and support Lotto BW's goal of providing a superior experience for its players and contributing to good causes within the state.”