Broadcast on Racing Post’s YouTube channel, the show is being brought to horseracing fans via Spotlight Sports Group (SSG), in partnership with Paddy Power.
The mini-series will play host to guests Paul Kealy, Mick Fitzgerald and Matt Chapman, and will be broadcast at 8:30am every morning live on location from Racing Post’ Cheltenham base.
The content will be clipped in real time for Racing Post’s YouTube channel, in a bid to ensure immediate analysis is made available across Racing Post, MyRacing and Paddy Power social channels.
SSG showcases Good Morning Cheltenham as its new addition in a collection of focused Cheltenham shows. Other SSG shows include a live watch-along (Racing Post Live) in partnership with Betfair, and Upping the Ante’ bet365’s ante-post betting show.
Good Morning Cheltenham is due to launch on 14 March, with the first episode getting underway at 8:30am. It has invited fans to subscribe to its YouTube Channel to keep updated on all the action.
Spotlight Sports Group CCO Sam Houlding said: "Our roster of productions continues to grow ahead of the biggest festival in the racing calendar. The daily mini-series gives great insight for Racing Post and Paddy Power viewers from our team of journalists and tipsters. Our in-house production team continue to deliver strategic content solutions - along with an end-to-end production resource - which makes distribution easy and effective for our clients."
And a spokesman for Paddy Power said: “Good Morning Cheltenham will prick the ears of racing fans and get them under starters orders every morning of The Festival. We will have the latest news, tips, market movers and talking points all laid out for viewers each day.”
