The move comes into effect on 31 March 2022, following a comprehensive review of competitive market conditions and the impact of regulations within the UK sportsbook market.
Mansion Group, which has over 18 years of experience in the gambling industry, states its casino business will remain unaffected. The operator’s primary brands in this vertical include Casino.com, MansionCasino and Slots Heaven.
Christian Block, CEO, Mansion, commented: “After careful deliberation, we have decided to cease trading our MansionBet brand. The commercial decision was a difficult one, but it does provide opportunity to focus on our casino brands, where we have a long history of excelling.
“To minimise impact on consumers, we have ensured our customers' future winnings continue to be paid out, and stakes will be returned regardless of outcome. Finally, I would like to thank all our colleagues and partners for building the sportsbook brand, and our loyal customers for their support throughout.”
Current customers of the sportsbook have until the closing date to withdraw money from their accounts, while any winnings from open bets earned up until 28 April 2023 will be honoured by Mansion Group.
The news also affects Bristol City Football Club, which has a long-standing sponsorship agreement with MansionBet. As part of the partnership, MansionBet branding adorns Bristol City’s home and away matchday kits.
The football club has confirmed it will continue to use MansionBet branding until the end of the season, although its position as principal partner will come to an end on 31 March.
