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Greentube goes live in Buenos Aires with Betsson

Greentube, the Novomatic Interactive division, has brought its content to players in Argentina’s capital region.

ArgentinaCapital

Greentube, the Novomatic Interactive division, has brought its content to players in Argentina’s capital region.

Hand-in-hand with Swedish operator Betsson, which launched online gambling in the Latin American (LatAm) country last month, Greentube has made its debut in the regulated jurisdiction of Buenos Aires City.

Argentinian players now have access to a selection of the supplier’s titles, including Lucky Lady’s Charm, Sizzling Hot, Book of Ra deluxe and Star Supreme.

Content from Greentube’s bingo offering has also gone live, which the supplier said has proven “extremely popular” with local players.

Laura Peretta, Supplier Relations Manager at Betsson, said: “From our existing partnership we know that our customers enjoy playing Greentube’s premium content and we are very happy to be the first operator to launch their games in Argentina.  

“This is a very exciting region for iGaming, and we are dedicated to offering players the best experience. With Greentube’s content we significantly increase our offering in the country.”

LatAm jurisdictions, including Paraguay and Colombia, have been a focus for Greentube, where the supplier claims its content “has been performing strongly.”

It expects to further strengthen its position in the region with this latest launch as, in Argentina, the supplier said players are already familiar with Greentube’s titles from land-based casino venues.

“It is very exciting for us to introduce our content in Argentina, and we are thrilled to make our market debut together with our trusted partner Betsson,” said Lisa Sandner, Sales and Key Account Manager for Argentina at Greentube.

“Going live in Buenos Aires is an important part of expanding our presence in LatAm where we have already gained a lot of traction and the local audience has embraced our content.

“We can’t wait to see how our popular titles are received by local online players in the region.” 

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