In a multi-year deal, Oddin will integrate its odds feed into Betway’s esports betting platform.
It will allow the operator to increase the number of live markets available to its customers, as well as ensuring competitive odds in relation to the market.
Marek Suchar, Managing Director, Oddin, said: “While many bookmakers still put business cases together to justify the betting potential of esports, Betway was the first global operator to see the undeniable trend and the potential of esports from the very beginning.
“Betway is by far the most recognisable brand within esports betting. I couldn’t be more thrilled to co-write the next chapter of Betway esports, focused on an enhanced esports betting experience and user engagement.”
Oddin’s software predicts complex games, such as FIFA, CS:GO and DOTA 2, in real-time.
Adam Savinson, Spokesman for Esports, Betway, commented: “Oddin has been at the forefront of esports trading innovation for quite some time, and we are delighted to finally partner up. Oddin will help us take our esports product to new heights, and we are excited to start our journey together.”
Betway has significantly increased its reach within esports in recent months, partnering with a number of related organisations and sponsoring relevant events.
In February this year, the operator extended its partnership with Blast Premier for another two years. The deal includes sponsorship of the Counter-Strike tournament, in addition to ownership of the Power Picks Prediction segment.
In a similar partnership, Betway agreed to sponsor G2 Esports, delivering a range of fan-based experiences and events for players and bettors.
The company has also sponsored Berlin International Gaming, a German esports team, in recent times.
