Mittman, who has over 20 years of experience within the media and digital industries, has formerly served as CEO of Bleacher Report and Chief Business Officer at Conde Nast.
In his new role, Mittman will manage the relationship with Authentic Brands Group. One of its subsidiaries, Sports Illustrated Sportsbook, has a long-standing partnership with 888 Holdings.
Mittman will also be responsible for the network of B2B partnerships across North America, including with the World Series of Poker as it looks to expand into new territories such as Michigan.
888 CEO Izai Pazner commented: “We are delighted to announce the appointment of Howard as our new President 888 US. This key appointment comes at a hugely exciting point in our long-term growth strategy in the US online betting market, as we look forward to launching SI Sportsbook in multiple states in the coming months and years.
“Howard has an exceptional track record at some of the world's best-known media brands, brings a huge amount of knowledge of the US digital landscape, has exceptionally strong relationships across the world of sports and media, and was the outstanding candidate after a thorough search.”
At Bleacher Report, Mittman was responsible for revenue growth, as well as increasing the company’s reach across social media. During his career, he has also held roles at Wired, GQ and Time Magazine.
Mittman said: “I am thrilled to be joining one of the online betting industry's most respected and successful businesses. 888 has an outstanding reputation for innovation, product leadership, and customer-centricity.
“I have been hugely impressed by the people I've met within the business, particularly their passion for product and the customer experience, and I share their excitement about the significant opportunities ahead.”
