For the operator, this agreement represents an opportunity for greater brand exposure via access to what SSG describes as a “qualified and engaged sports betting audience.”
Their deal also includes six new “watch-along shows” with Bruce Millington and Steve Palmer, who will react live to the “final-day drama at all four majors, the Irish Open and the British Masters.”
In addition to the title sponsorship of The Sweet Spot, BoyleSports will also become the exclusive sponsor of the Racing Post Podcast.
“We are revolutionising in-play golf betting as customers can now bet on and follow every single hole, player and shot, and with thousands of new markets available we believe that the future of in-play golf betting is with BoyleSports,” said Leon Blanche, Head of Communications at BoyleSports.
“We are thrilled therefore to be teaming up with Spotlight Sports Group and cannot wait to engage with the expertise consistently broadcast on The Sweet Spot.”
Launched in 2019, The Sweet Spot is streamed on the Racing Post YouTube channel and clipped across various social media platforms.
The show features SSG’s so-called “golf gurus” who offer betting tips on the biggest golfing events, including the PGA Tour and DP World Tour.
Sam Houlding, SSG’s Chief Commercial Officer, commented: “Our video content continues to drive engagement and The Sweet Spot is one of our most popular weekly shows.
“The show delivers entertaining viewing with input from our in-house talent and for BoyleSports offers a share of voice provided by cross-channel branded merchandising across our network.”