Playtech launches with Ontario operator NorthStar Bets

Playtech’s partnership with NorthStar plays into the supplier’s strategy to focus on developing games for newly regulated online markets. 

Per the agreement, Playtech will provide its IMS platform to NorthStar alongside both casino and live casino services. 

Poker content will also be provided to the operator later this year, complementing Playtech’s newly acquired full-stack portfolio. 

Playtech COO Shimon Akad said: “The launch of Playtech’s new software and services partnership with NorthStar Bets is another key milestone in the development of our strategy in North America. 

“Essential to Playtech’s success is our ability to form key strategic partnerships with operators around the world. NorthStar Bets is uniquely positioned to become one of Ontario’s premier operators, and we are delighted to be working alongside them to build a responsible gambling proposition.” 

And NorthStar CEO, Michael Moskowitz, added: “NorthStar Bets puts consumers at the centre of an immersive and content-driven experience.  

“Our partnership with Playtech means that we [can] deliver an engaging and enjoyable online experience with the highest level of player protection.  

“Consumers are looking for content that caters to their individual preferences and interests, and alongside Playtech’s unrivalled multichannel technology we are uniquely positioned to become a leader in the Canadian iGaming market.” 

In late April 2022, Playtech reached an agreement to launch CT Interactive’s titles via the Playtech Open Platform (POP).

Playtech was due to be taken over by Aristocrat earlier this year, though the deal fell through and CEO Mor Weizer has since given his backing to TT Bond Partners for a future merger (as of yet to be concluded).

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Louis Thompsett

Gambling Writer

Louis Thompsett is a journalist and editor who served as a Staff Writer at Gambling Insider from February 2022 to April 2023, covering key developments across the global gambling, sports betting and iGaming sectors. During his time with the publication, he reported on regulatory updates, operator strategy, technological innovation and market trends, contributing both news coverage and in-depth editorial features for Gambling Insider and its associated titles.

Louis later advanced into senior editorial roles and now works as Editor-in-Chief of FinTech Magazine and InsurTech Digital, where he oversees content strategy and reporting for a global B2B audience across financial and technology sectors.

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