Playtech has launched its multichannel technology with NorthStar Bets, an online casino and sportsbook operating in Ontario.
Playtech’s partnership with NorthStar plays into the supplier’s strategy to focus on developing games for newly regulated online markets.
Per the agreement, Playtech will provide its IMS platform to NorthStar alongside both casino and live casino services.
Poker content will also be provided to the operator later this year, complementing Playtech’s newly acquired full-stack portfolio.
Playtech COO Shimon Akad said: “The launch of Playtech’s new software and services partnership with NorthStar Bets is another key milestone in the development of our strategy in North America.
“Essential to Playtech’s success is our ability to form key strategic partnerships with operators around the world. NorthStar Bets is uniquely positioned to become one of Ontario’s premier operators, and we are delighted to be working alongside them to build a responsible gambling proposition.”
And NorthStar CEO, Michael Moskowitz, added: “NorthStar Bets puts consumers at the centre of an immersive and content-driven experience.
“Our partnership with Playtech means that we [can] deliver an engaging and enjoyable online experience with the highest level of player protection.
“Consumers are looking for content that caters to their individual preferences and interests, and alongside Playtech’s unrivalled multichannel technology we are uniquely positioned to become a leader in the Canadian iGaming market.”
Playtech was due to be taken over by Aristocrat earlier this year, though the deal fell through and CEO Mor Weizer has since given his backing to TT Bond Partners for a future merger (as of yet to be concluded).