Sports Gambling Guides (SGG) has reached $3.25m in financing after completing second round funding. SGG is a US-focused sports betting affiliate platform that was founded in 2020 by father-son duo Mark and Troy Paul.
Since launch, SGG has steadily expanded its client database to now include big-name sports betting brands such as DraftKings, FanDuel, BetMGM and PointsBet, among others.
Most recently, the company completed second round funding, receiving $2m from various investors, including Astralis Capital.
Astralis is a venture capital firm that targets “transformative” businesses in the digital gaming space for investment. The firm offers support to so-called “compelling early-stage companies,” including help for management teams as well as strategic guidance and industry connections.
“Since their launch in 2020, SGG has rapidly and judiciously built a significant presence in the affiliate and advertising space,” said Evan Meyer, Managing Director at Astralis Capital Management.
“With their expanding product capability set, influencer and follower bases, we believe SGG can be a partner of choice for a wide range of advertisers to reach passionate and loyal sports and gambling enthusiasts.”
Troy Paul, who alongside being a Co-Founder serves as SGG’s President, added: “We’re delighted to have been selected for funding by Astralis Capital and many other additional investors.
“The decision by all of these groups to finance our business is testament to the great work we’ve done so far and the fact that we share a similar vision for growth going forward.”
SGG also teased upcoming developments, saying it has “more major partners in the pipeline for 2022” and will be looking to expand into further states as they open up.
Troy Paul continued: “Over the coming months, we intend to repay the faith investors have shown in us by expanding our client database and providing engaging social media content that reaches an even bigger audience.”