OpenBet and Betfred Sports partner in Iowa

By Peter Lynch

OpenBet has launched its digital and retail technology with its long-term partner Betfred Sports in the US state of Iowa.

The Betfred Sportsbook, which is situated inside the Grand Falls Casino & Golf Resort, is now powered by OpenBet’s retail solutions, including betting counters and self-service kiosks.

Furthermore, OpenBet’s digital technology will provide Betfred Sports and its customers with the opportunity to bet on sports across all channels, with a variety of betting options including parlays, in-game wagering, teasers, futures, and player props.

“We are delighted to once again be partnering with Betfred Sports, with our previous launches in Arizona, Colorado, Louisiana and Pennsylvania generating huge success,” said OpenBet Chief Commercial Officer Cathryn Lai.

“This deal is once again testament to our outstanding modular portfolio which is able to consistently meet the demands of the market, earning an accomplished reputation throughout the industry. Betfred Sports remains a valued partner of ours and we look forward to providing yet more exciting and responsible experiences for its players.”

OpenBet noted that the latest launch marks an important milestone for the company and its continued US partnership with Betfred Sports, and provides the operator with the perfect platform to continue expanding into additional states.

Betfred Sports COO Bryan Bennett commented: “OpenBet’s products and technology perform consistently across our existing locations, so naturally we entrusted the company to power our offering in Iowa. We first launched in Iowa in 2020, and we look forward to working with OpenBet to continue building on that success.”

Betfred Sports is currently a licensed operator in Iowa, Pennsylvania, Colorado, Arizona and Louisiana, with Nevada, Washington and Maryland expected to follow shortly pending regulatory approval.

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