Premier League to reportedly phase out front-of-shirt gambling sponsors

The Premier League has informed the UK Government it intends to phase out front-of-shirt branding for gambling companies, according to Sky News.

betway west ham lanzini gambling insider web image
Listen To Article

But it will allow clubs to continue featuring gambling brands on their shirt sleeves. 

Proposals submitted to ministers detail a gradual reduction of gambling sponsorships over the next few years, although plans have been made to keep gaming brands on "less visible" shirt sleeves. 

The Premier League has argued a sudden vacuum in gaming sponsorships would leave some of its clubs financially hamstrung, particularly if such laws were to trickle down to the English Football League.

Chris Philp from the Department for Digital, Culture, Media and Sport is understood to be considering the Premier League’s proposal.

Therefore, The Premier League’s proposal represents a voluntary agreement between clubs on gambling sponsorship laws.  

Several top-flight clubs have gambling sponsors, including Newcastle United with Fun88, West Ham with Betway, Brentford with Hollywood Bets and the recently promoted Bournemouth with Dafabet. In fact, it was only recently that Dafabet struck its sponsorship agreement with Bournemouth.

A DCMS spokesperson said: "We are undertaking the most comprehensive review of gambling laws in 15 years to ensure they are fit for the digital age. We will be publishing a White Paper as part of a review of gambling legislation in the coming weeks." 

The Premier League has declined to comment on any conversations held with the DCMS and ministerial officials.

This week's GI Friday addresses the issue of the Gambling Act review, a sponsorship ban and the potential prohibition of free bets.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...