As part of the agreement, Dafabet will feature on the front of the men’s playing shirts, in an “important part of the club’s commercial goals of maximising revenue in the Premier League,” a statement from the football club read.
As part of its commitment to corporate social responsibility, the online gambling site will make a financial donation to the club’s Community Sports Trust, which will support projects that help get adults into work.
“Signing this partnership with Dafabet is extremely important in providing us with crucial revenue as a football club,” said AFC Bournemouth Commercial Director Rob Mitchell. “The revenue will enable us to help with our club objectives of being competitive in the Premier League and our commercial goals that come with promotion.
“Dafabet has a huge presence in sport having worked with a whole host of clubs in different areas and we look forward to a successful partnership with them over the next two years.”
The company has partnerships across a wide range of sports, including cricket, boxing and snooker, while in terms of football, it has worked with the likes of Everton, Aston Villa and Celtic in recent years.
Dafabet Head of Sponsorships John Cruces commented: “We’re very happy to announce the partnership and send congratulations to all at the club on the return to the Premier League. It’s no surprise to anyone, it’s the most-watched league in football - so being on the front of the shirt gives us excellent branding worldwide.
“As with all our partners we will work closely with the club’s Community Sports Trust, ensuring we support relevant fundraising events and offer tickets to all matches throughout the season.
"Finally, we look forward to the new season and are sure we’ll work together to achieve common goals.”
