Betsoft Gaming reinforces Belgian footprint with PepperMill Casino deal

By Gambling Insider

Betsoft Gaming has deepened its presence in Belgium through an agreement with PepperMill Casino.

Per the agreement, Betsoft will supply games from its portfolio, granting PepperMill access to titles such as 88 Frenzy Fortune, Return to Paris and Thai Blossoms.

In turn, Betsoft will further consolidate its foothold in Belgium. The provider has long maintained a presence in the country, and many of its games have been localised and translated.

“Reinforcing our footprint across newly regulated European countries is part of our strategic development plan,” said Anna Mackney, Head of Account Management at Betsoft.

“We are looking forward to working with the highly experienced PepperMill Casino and anticipate a great relationship going forward.”

For PepperMill, meanwhile, Betsoft will support its foray into the world of iGaming. It was originally founded as a land-based casino in the Netherlands, but PepperMill’s new Belgian offer is predominantly an online environment.

PepperMill’s team, added Betsoft, is looking to create a “unique casino experience” centred around smart rewards and gamification.

Anthony Rus, PepperMill Casino’s CEO, commented: “We are delighted to be working with a leading content provider of Betsoft’s provenance.

“PepperMill Casino is designed for players looking for slots, giving both innovative features and best value to the Belgian market. We believe that Betsoft fulfils that criteria completely.”

This deal is the latest in a string of recent agreements that have expanded Betsoft’s footprint in Europe. Most recently, the provider agreed to supply its portfolio of table games and slots to newly launched casino brand Simsino.


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