Jackpocket, the third-party app providing secure ways to order official state lottery tickets in the US, has become the exclusive sponsor of the ESPN New York sports app.
This partnership will grant Jackpocket access to special ESPN events and experiences related to the New York sports scene (Jackpocket will receive eight VIP ticket invites to the Yankees’ Manager Aaron Boone’s cocktail event at the New York Athletic Club).
Additionally, the third-party app will also be promoted by ESPN New York and will receive a title on the homepage of the app, along with a link to download the Jackpocket app.
Vinny DiMarco, Market Manager, ESPN New York, added: "We are excited to partner with Jackpocket. Adding the Jackpocket tile to the ESPN New York App creates an intersection of sports and gaming, while providing a unique and convenient way to serve our fans.
"We look forward to the future of the partnership as it continues to evolve with event activation and content integration."
After its previous deals with local NYC teams, such as the Mets and the Jets, this deal with ESPN represents one of the largest sports broadcasting promotions for Jackpocket.
Jackpocket Founder and CEO Peter Sullivan commented: "Our new partnership with ESPN New York couldn't come at a better time as the summer sports season heats up.
"ESPN is an iconic brand, and their popularity in the tri-state area is something local fans always rely on for the best and most thorough coverage of New York's famed sports teams."