DraftKings has launched a new responsible gambling initiative, the Practice Safe Bets campaign, which features ex-professional skater Tony Hawk and professional wrestler The Miz.
The campaign is DraftKings’ answer to the first Responsible Gaming Education Month, taking place this September, and is inspired by the classic ‘The More You Know’ public service announcements of the 90s.
The commercials, which feature Hawk and The Miz, will ‘emphasise the importance of engaging in responsible gaming, including setting limits on play by using the responsible gaming tools available on the DraftKings app.’
Speaking about the new campaign, Stephanie Sherman, DraftKings CMO, said: “Responsible gaming advertising is a tremendous opportunity to reach DraftKings players in a fun and educational way. We chose The Miz and Tony Hawk for the Practice Safe Bets campaign because of their extensive fan bases and because their personalities will break through the noise to reinforce why using responsible gaming tools is so important.”
During September, DraftKings will offer a free-to-play pool for players, allowing bettors to learn about responsible gambling by checking answers against DraftKings’ online Safer Play Portal.
Outside of its current campaign, DraftKings showcases the tagline ‘It’s More Fun When It’s For Fun’ and takes part in the American Gaming Association’s ‘Have a Game Plan, Bet Responsibly’ pushes, encouraging safer gambling in the US.
Earlier this year, DraftKings also announced a partnership with BetBlocker in the UK, which will spread awareness of the charity’s safer play technology and set customisable gambling restrictions across a wide net of operators.