DraftKings rolls with Tony Hawk for new awareness campaign

DraftKings has launched a new responsible gambling initiative, the Practice Safe Bets campaign, which features ex-professional skater Tony Hawk and professional wrestler The Miz.

draftkings tony hawk 1 gambling insider web image

DraftKings has launched a new responsible gambling initiative, the Practice Safe Bets campaign, which features ex-professional skater Tony Hawk and professional wrestler The Miz.

The campaign is DraftKings’ answer to the first Responsible Gaming Education Month, taking place this September, and is inspired by the classic ‘The More You Know’ public service announcements of the 90s.

The commercials, which feature Hawk and The Miz, will ‘emphasise the importance of engaging in responsible gaming, including setting limits on play by using the responsible gaming tools available on the DraftKings app.’

Speaking about the new campaign, Stephanie Sherman, DraftKings CMO, said: “Responsible gaming advertising is a tremendous opportunity to reach DraftKings players in a fun and educational way. We chose The Miz and Tony Hawk for the Practice Safe Bets campaign because of their extensive fan bases and because their personalities will break through the noise to reinforce why using responsible gaming tools is so important.”

During September, DraftKings will offer a free-to-play pool for players, allowing bettors to learn about responsible gambling by checking answers against DraftKings’ online Safer Play Portal.

Outside of its current campaign, DraftKings showcases the tagline ‘It’s More Fun When It’s For Fun’ and takes part in the American Gaming Association’s ‘Have a Game Plan, Bet Responsibly’ pushes, encouraging safer gambling in the US.

Earlier this year, DraftKings also announced a partnership with BetBlocker in the UK, which will spread awareness of the charity’s safer play technology and set customisable gambling restrictions across a wide net of operators.

Premium+ Connections
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium Connections
The Global Gaming Awards are the most trusted and prestigious Awards in the gaming industry, recognising and rewarding the strongest performers across the previous 12 months.
25 Sep 2022

Global Gaming Awards Las Vegas 2022: Full Shortlist revealed

Gambling Insider and Gaming America are delighted to share the Shortlist for the 2022 Global Gaming Awards Las Vegas.

Life after M&A

Pariplay CCO Enrico Bradamante speaks to the GI Huddle about...

Global Gaming Awards Asia 2022: Winners revealed

The winners of the inaugural Global Gaming Awards Asia have...

Coming to America

Interblock Global CEO John Connelly speaks to Gambling Insid...

The supplier story so far

Gambling Insider speaks with leading executives from Relax G...

Read Magazine

4 October, 2022

Asia bulletin: Tab NZ reports August turnover 6% below budget

Tab New Zealand (NZ) has attributed “continuing soft economic conditions” to a 6% shortfall in turnover for August.