Published
Land-BasedCasinoPokerIndustry

JefeBet to renovate and rename Lucky Club Casino

JefeBet has revealed the Lucky Club Casino and Hotel in North Las Vegas will undergo a renovation and rebranding.

jefebet north las vegas nevada gambling insider web image

The casino will be known as the Ojos Locos Sports Cantina y Casino at Hotel Jefe following the rebrand, and the renovation of the building officially broke ground during a recent ceremony attended by Fifth Street Gaming CEO Seth Schorr.

Schorr commented on the new project: “It’s estimated that 28% of the state of Nevada and 18.7% of the United States identify as Latino. This one-of-a-kind property will be the first time a company has opened a space for this massive, yet underserved population.”

Meanwhile, Rich Hicks, Ojos Locos CEO, added: “Bringing our services to this new property and combining forces with JefeBet is an extension of what we formed our business foundation on.

“The concept of Ojos Locos was built around catering to the Latino community by bringing a comfortable, laid-back sports cantina where you can sit back and relax, watch your favorite team play, party with friends, dine with family and enjoy outgoing and friendly service by one of our chicas coquetas y bonitas. We can’t wait to get to work.”

The new casino hopes to be operational by the end of the year. And Mayor of North Las Vegas, John Jay Lee, believes the refreshed casino will be a good addition to the community, saying: “With 44% of our city’s population identifying as Latino, we’re thrilled to see an already established business providing entertainment created with such a large portion of our residents in mind.

"We anticipate the JefeBet Casino and Hotel to be a wonderful addition to our community.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...