This launch marks the 12th operational state for PointsBet’s sports betting product, as the betting operator is already live in New Jersey, Iowa, Indiana, Illinois, Colorado, Michigan, West Virginia, Virginia, New York, Pennsylvania and Kansas.
To celebrate the launch, on the day of the debut there will be a Power Hour between 12pm and 1pm CDT, which will feature a special promotion ranging from free bets to odds boosts.
PointsBet USA CEO Johnny Aitken commented: “The PointsBet team is excited to share that we are now officially live in the Pelican state and that Louisiana is our twelfth state of online operations.
"The sports community of Louisiana, one that our very own brand ambassador Drew Brees is very familiar with, is unmatched with their devotion and passion for their local teams, the New Orleans Saints of the NFL, New Orleans Pelicans of the NBA, and nationally recognised college football programs.
“We look forward to delivering Louisiana sports fans, from Bourbon Street to the Bayou, our fast, premium sports betting products. And, with the NFL and CFB seasons in full swing, the timing is perfect to showcase our live betting capabilities.”
Recently, PointsBet debuted a new ad spot as part of its “Do It Live” campaign to celebrate the start of the 2022 NFL season. But due to its “edgy” nature, the original ad will not feature on TV.