Acres adds gifting solution InfiGifts to Foundation App Store

Acres Manufacturing Company has added a continuity gifting solution to its Foundation App Store.

AcresGifts

InfiGifts from Casino Science is now available to install for free via Acres’ Foundation platform. Foundation was launched in February and allows casino operators to integrate content more easily from developers.

InfiGifts, meanwhile, is an app-based solution that allows customers to select and claim gift rewards from their smartphones.

According to Acres, Foundation enables InfiGifts to include “real-time gifting” and incorporate merchandise into bonusing.

“Our partnership with InfiGifts allows us to offer incredible value to any casino that deploys Foundation,” said Noah Acres.

“The casino industry has a significant, demonstrated need to modernise and InfiGifts is helping to address this through their tremendous upgrade for the continuity gifting process.”

However, the main benefit of InfiGifts when compared to in-house loyalty reward programmes is a reduced cost for casino operators.

Acres citied marketing studies which suggest US-based casinos spend as much as $2bn annually on gift programmes.

“Historically, continuity gifting has presented operational challenges including requiring casinos to spend heavily on inventory, storage and extra staffing on giveaway days,” said Acres.

But InfiGifts purports to remove these burdens by shipping redeemed gifts directly to a player’s mailing address, meaning casinos only pay for a gift once it has been ordered.

“Integrating to Foundation is an important step for InfiGifts,” said Azam Husain, Casino Science CEO.

“With direct and instant access to real-time play data, we can offer the right gift to the right player instantly via mobile app.”

Premium+ Connections
Premium

Revsharks

 
Premium

GammaStack

 
Premium

PIN-UP Partners

 
Premium

RISK

 
Premium

Digitain

 
Premium

Sport Generate

 
Premium

1xBet Partners

 
Premium

Galaxsys

 
 
Premium

Imagine Live

 
Premium

Lynon

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...